Business Model
25%Experian generates roughly 73% of revenue from B2B contracts with financial institutions, insurers, and marketers, where credit data and decisioning workflows are tightly embedded in clients' lending processes. The credit bureau model carries near-zero marginal cost per query, driving benchmark EBIT margin of 28.6% in FY26 with 60 basis points of constant-currency expansion. Geographic concentration in North America at 67% of FY26 revenue is the main structural constraint.
Competitive Advantages
40%The core moat rests on deep enterprise switching costs, where decades-long integrations into lenders' decisioning stacks create high barriers to displacement. Scale in data (1.1 billion consumer records, 250 million business records) reinforces model quality but is replicated at similar magnitude by Equifax and TransUnion, limiting an exclusive data moat. FICO's restructured Mortgage Direct License Program has introduced new competitive dynamics in a key U.S. segment.
Pro dimensions
Competitive Advantages · Management · Risk Assessment
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