Business Model
25%IBM's revenue blends a growing subscription-software engine with more cyclical consulting and infrastructure segments. Software ARR reached $23.6 billion at year-end FY2025, equivalent to roughly 35% of total company revenue, with high renewal rates across RHEL and automation contracts. Consulting is largely project-based and less predictable; Infrastructure follows multi-year mainframe refresh cycles. Geography is well spread across three major regions with no single country commanding above 50%.
Competitive Advantages
40%IBM's strongest competitive advantage is the switching cost architecture surrounding the z-series mainframe and Red Hat software stack, where enterprise customers face multi-year, high-cost migration barriers. Pricing power is meaningful in mainframe and Software but is compressed in Consulting by competition from Accenture, Infosys, and AI tooling. Network effects are minimal; the IBM brand supports enterprise sales cycles but does not support a documented pricing premium.
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