Business Model
25%Merck's revenue engine is built around Keytruda, which generated $31.7 billion in FY2025 or roughly 49% of total company revenue, with Animal Health adding $6.4 billion. Revenue has grown from $48 billion in FY2020 to $65 billion in FY2025, driven by oncology's non-discretionary demand. Product concentration is the primary structural weakness, partially offset by geographic presence across the U.S. (56% of FY2025 revenue), EMEA (22%), and other international markets.
Competitive Advantages
40%Merck's competitive advantage is concentrated in Keytruda's dominant oncology label: more than 40 approved indications globally represent a clinical and regulatory breadth lead over Opdivo and other PD-1 inhibitors that took years to assemble. Pricing power is now structurally constrained by the IRA for Keytruda from 2028. Switching costs are low in oncology, network effects are absent, and no quantified pricing premium from brand alone has been documented.
Pro dimensions
Competitive Advantages · Management · Risk Assessment
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